Blog
14 June 2021
Marketing on LinkedIn is a great way for a business to attract employees and reach its audience. It has a lot of powerful features that you might not be aware of if you are just getting started using LinkedIn for your business. Here, we will take a look at these features and how to implement them into your strategy. Create Pages to Segment Your Audience Many businesses these days have multiple segments within their target audience, and if your business is one of them, this LinkedIn feature will be highly beneficial for you. You can create Showcase Pages, which show up as "Affiliated Pages" on your main profile page. Every one of these pages can focus on a different aspect of your business and how it relates to each segment of your audience. You can create more highly targeted content this way and put together better campaigns for each segment....
02 June 2021
Here, we will cover some of the most common contact page mistakes people make on their business website. If your business has a website, it needs to have a good contact page so that your potential customers can reach you easily, and find your store, if you have a physical location. It is imperative that you have a good contact page that is easy to find, so your customers can contact you more easily; if the page is too hard to find, you could lose out on potential sales.  Not Having a Contact Page One of the biggest mistakes you can make with your contact page is not having one at all. Every website needs a contact page that is clear and easy to find. Even if your website is designed to interact with your customer as they navigate through shopping for your products, they might have additional questions that...
15 May 2021
Keywords are one of the building blocks of search engine optimization (SEO), but how do you decide what keywords you should use for your brand? With keyword research. Keyword research is how you find the keywords your target audience is using when they look for products or services like the ones you offer. Once you find these keywords, you can begin implementing them into your SEO strategy. While it is possible to make a good website without keyword research, most of the time, brands will end up getting lost in their own jargon and overlook popular keywords that your audience is already using, or you could end up selecting keywords that are already being used by large brands, which can be challenging to compete against in the search engine rankings. Your keyword strategy is not something you want to leave to chance, so here we will discuss some of the...
01 May 2021
When you visit a website, the prefix for the address is either HTTP or HTTPS, but what is the difference between the two? When a website is prefixed with HTTPS, it means the connection to the website is secure. You can verify that secure connection by looking at the lock icon in your browser that is next to the address bar. If the icon is locked, it means you are using a secure connection. If the lock is open or there is another message there, it means that the site is not secure. This means hackers can potentially intercept any information you provide on the website. Including login credentials and credit card information if you make a purchase there. Internet security is something that everyone wants, especially with as much information as we put on the web these days. More and more websites are moving from HTTP to HTTPS because...
01 April 2021
Here, we will take a look at how the "link in bio" works to help you drive traffic on Instagram. Seeing a post on Instagram end with "read more at the link in bio" is common. The platform does not allow clickable hyperlinks in its posts. Instagram will only allow one link in a profile biography, so that is the only clickable link you have to direct traffic to your site.  What does “link in bio” mean? "Link in bio" is the clickable link that is put in the biography on your Instagram profile. It usually leads to your website, a specific product or piece of content, or something else important that you want to direct your followers. The other major social media networks — Facebook, Twitter, and LinkedIn — allow you to include links in your posts in addition to the link in your profile. Instagram is the exception....
01 March 2021
Having one of your videos go viral is something that many marketers would love to have happen. The amount of exposure that their brand gets when a video goes viral can be an impressive boon to any brand, large or small. A post goes viral when it rapidly gets a large number of shares on social media, getting more exposure than you might expect it to. It can be any form of a post on any social network. The amount of exposure that a viral post gets is something that most brands would love to see but wanting to make a post go viral and it actually happening are two different things. So, how do you make a post go viral? Here, we will take a look at some of the common elements that go into a viral video. Planning When you are making a video that you want to...
02 February 2021
Content creation involves using a content marketing strategy through the creation of topic ideas. These topic ideas should appeal to a target audience. More information about specifics is below. Why Use Content Creation? Content creation is needed for inbound marketing. It attracts more leads to your website, which leads to more purchases in the long run. Traffic is continually grown when more content is published. Content Strategy There are many methods to create content well. Learn more about forming a strategy below. Make Goals Make your content focused on your marketing goals. They should be achievable and measurable. This will help you in knowing when you have succeeded. Define a Target Audience Your content should appeal to the specific target audience you are hoping to reach. The information should feel personable and conversational. Rely on the human connection, and tell a story. Build on the Audience Journey Any audience member...
04 January 2021
How Social Media Evolved This Decade The internet has evolved a lot over the last 10 years. Within the past decade, we have seen the formation of new trends and the end of an era. As time passes, we continue to notice these relations between time and development. There might be no greater implementation of this citing then that of the evolving world of social media. In the past 10 years, we have seen the idea of short video clips come and go with the company, Vine. We have seen Facebook evolve their structure with the implementation of timeline events as opposed to wall posting. We have seen flashes of brilliance from major companies as they continue to evolve within this space. Below, we will take a look at some of the most popular social media shifts within the past decade. Facebook Shifts There was a time when Facebook was...
02 December 2020
To prevent the spread of Coronavirus, many companies are asking employees to work from home. This prevents anyone from coming into the office sick. It also prevents employees from getting sick on their way to and from work on crowded busses and trains. However, some people aren't fantastic at working from home. If you could use some guidance, here are some tips for working remotely. 1. Set up a comfortable and productive environment If you're going to work from home, you are going to need to set up a home office. Your home office should have a desk, computer, and everything else you need to get your work done. You want to make the environment comfortable with good smells, pictures of family, and anything at else that helps keep you motivated. 2. Establish working hours Even though you are at home, that doesn't mean that you can work whenever you...
02 November 2020
With the advent of wearable smart devices such as the Apple Watch, many psychologists believe that the behavioral condition known as social media addiction is bound to increase. It may not be classified as a disease, but it has many characteristics that put the condition on a level similar to that of internet addiction disorder, which has been identified and treated since the mid-1990s. Since the business model of social networks is highly dependent upon returning visits, long sessions, and interactions, it makes sense for Facebook, for example, to release the best client application for smartwatches; after all, these are devices that deliver social media updates right to our wrists. When the classification of internet addiction disease was proposed in 1995, it was originally in jest and as a form of indicating dissatisfaction with the way illnesses are codified within the International Classification of Diseases. Those physicians who jokingly thought...

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