Blog
17 January 2020
The Super Bowl is one of the most watched sporting events of the year. In addition to the Big Game itself, one of the biggest draws for the Super Bowl are the commercials. Advertisers hope to take advantage of the large viewership during the Big Game by creating special commercials that will attract the interests of viewers, some of which are sure to go viral. Research has shown that millions of non-football fans watch the Super Bowl every year to watch and enjoy the commercials. Here is a closer look at some of the companies who plan to make a big impact during the upcoming Super Bowl. Planters Planters' Super Bowl ad will feature the brand's spokes-character, Mr. Peanut, along with Veep star Matt Walsh. The spot is scheduled to air during the third quarter of the game. Vayner Media produced the spot. During the commercial, Mr. Peanut will look...
03 January 2020
Luxury goods are in demand as people earn more money and become wealthy, they will naturally prefer more expensive items. There is also a demand from modern-day resellers and wholesalers for luxury brands causing design houses to rethink their marketing strategies. The digital marketplace is vast and ever-expanding to accommodate a demand for luxury brand merchandise. Because luxury brands have a long history of selling in retail, the online market is still relatively new. They are locked in competition with wholesalers and resellers online and are still figuring out the digital landscape. Luxury brands are entering the market and learning how to reach their target markets through e-commerce sites, social media, email marketing, and paid advertising. The digital marketplace is competitive, and luxury brands risk losing valuable market share if they fail to embrace more aggressive digital marketing strategies. How High-End Brands Are Competing with Multifaceted E-Commerce Sites The competition...
03 December 2019
In this new holiday commercial, the 2-minute ad opens with two children playing around a home at night, illuminated by hundreds of seasonal decorations. After only a few seconds, the lights dim and flicker for a moment or two before the camera changes, giving the viewer a higher view of the neighborhood and a glimpse of a strange, blue glow emanating from the forest right behind what's implied to be the children's home. The camera transitions to an internal shot, with a woman, presumed to be the kids' mom, and a man, pausing as the two somehow understand that these brief moments of dim light mean something. The camera goes back to the kids, opening up a wooden fence to investigate the backyard with a flashlight. As the boy scans the area, his light falls on a snowman with something odd being used for the limb. After a beat, the...
26 August 2019
Storm Area 51. It's lightly guarded and it can't handle a mass of people. Let's go and see them aliens. In terms of reach, it's a meme that has digital marketing professionals salivating. With over 2 million people checking in for the September 20th event, it's gone far beyond the initial joke and taken a life of its own. There are apparently a million people out there who love the idea of storming a secretive government facility to see what's inside, and the internet has come alive with people looking to take advantage of the phenomenon. Like so many other things, this particular bit of digital wackiness started off as a joke. By this point in time, the secret of what's at - or at least, what's not at - Area 51 is actually pretty well known. The Nevada base has, at least officially, been home to some of the...
19 August 2019
Blockchain Technology is revolutionizing a number of industries. Today's Digital Advertising industry faces a number of challenges and Blockchain technology can bring transparency, efficiency and reliable high-quality data. The hype over blockchain technology has grown in bounds for the past few years. A lot of people have gained trust in this latest technology and have invested thousands of dollars according to recent statistics. Even though most investors have their eyes focused on blockchain because of digital currencies, there is much more that can be gained from blockchain technology such as advertising. In fact, many technology and financial experts believe that investing in the blockchain technology for the purposes of digital advertising could be a game changer in the advertising world. Before going further on how advertisers can use blockchain, it is important for you to understand how the technology works. Blockchain technology allows digital information to be distributed and not…
12 August 2019
Digital marketing is a very effective tool for reaching a vast worldwide audience with messages specially designed for each differing segment. Recent advances in this type of marketing have made it possible for creative marketers to generate interest in diverse products and services in new and better ways. Going digital with marketing campaigns has transformed many businesses and enabled them to see how consumers are responding to their marketing efforts in real time. The key is to be agile, flexible and make use of the evolving technologies and techniques for engaging consumers. A Successful Strategy To get the most out of digital advertising campaigns and gain insight into shifting consumer preference, your company must be nimble enough to use digital media to engage, communicate and collaborate with consumers. You must also use their feedback to identify and adapt to increasingly complex industry and consumer demands. Innovative use of emerging media…
06 August 2019
CBS Charging Record Amount for Super Bowl Ads Advertisers are anticipating that Super Bowl LIII will be the most watched television program of the year, and they are willing to spend millions to get their message out on it. A 30-second commercial on CBS, which will be broadcasting the game this year between the New England Patriots and the Los Angeles Rams, will cost advertisers a record $5.25 million. This works out to about $175,000 per second. The cost of a commercial, though, is up only a little from last year when a 30-second spot cost $5.2 million. But it is up a whopping $1 million from what it cost just 5 years ago, and it is nearly double what is cost back in 2008 when a 30-second spot went for $2.69 million. In 1967, when Super Bowl I was broadcast, ad prices started at less than $38,000, and it…
01 August 2019
At over 48.4 million likes, Eugene, the Instagram-famous egg has surpassed Kylie Jenner in holding the record for the most likes on a picture. Jenner had previously set the record with 18.5 million likes on a picture of her daughter, Stormi. The famous picture, posted on January 6, 2018, was surpassed in likes by the January 4th, 2019 post from the Egg Gang. By Friday the 18th, the simple, stock image of a brown egg has garnered over 48 million likes. The picture of the most famous egg in the world was posted on the account named "world_record_egg." This account has acquired 7.7 million followers from the one viral post of the celebrity egg. The American Egg Board was excited to acknowledge Eugene's success. CEO Anne Alonzo was overjoyed to see an egg getting this kind of publicity. No one has been able to identify the person who posted the…
24 July 2019
Epic Games the maker of the worldwide sensation Fortnite, is launching its own app store bypassing Apple and Google. Epic Games is making rounds in features recently and not as a result of games it distributes. It finished 2018 with some incredible news for gamers yet terrible news for Apple and Google. All things considered, it's awful news only for Google truly. While it didn't give out particulars, it emphasized what the amusement engineer had just implied previously. Its Epic Amusement Store wouldn't stop at testing existing conditions in the PC gaming market. It'll be taking its designer driven reason to versatile however while its goals are honorable, it may accomplish more damage than anything else over the long haul. Some may question the truthfulness of Epic Games' expectations yet, at any rate freely, its objectives are certainly to support amusement designers and, in the last investigation, gamers. Its greatest…
19 July 2019
Have you heard of the latest social media sensation called TikTok? It's a new app that lets users share videos of themselves singing and dancing to popular songs. With more than 1 billion downloads since it launched in 2016, the app is particularly popular among young people who are under 18. What is TikTok? TikTok is taking the world by storm with its catchy concept and addicting nature. The app officially came onto the scene in 2016 after a merger with a similar app, Musical.ly. Both apps let users share short-form vertical videos of them lip-syncing and dancing to popular songs. It's very similar to the Vine app that Twitter released back in 2013 that was shuttered in 2017. TikTok videos can be up to fifteen seconds long, which is more than twice as long as the Vine's limit of six seconds. TikTok also places a greater emphasis on sharing…

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