Blog
01 April 2021
Here, we will take a look at how the "link in bio" works to help you drive traffic on Instagram. Seeing a post on Instagram end with "read more at the link in bio" is common. The platform does not allow clickable hyperlinks in its posts. Instagram will only allow one link in a profile biography, so that is the only clickable link you have to direct traffic to your site.  What does “link in bio” mean? "Link in bio" is the clickable link that is put in the biography on your Instagram profile. It usually leads to your website, a specific product or piece of content, or something else important that you want to direct your followers. The other major social media networks — Facebook, Twitter, and LinkedIn — allow you to include links in your posts in addition to the link in your profile. Instagram is the exception....
01 March 2021
Having one of your videos go viral is something that many marketers would love to have happen. The amount of exposure that their brand gets when a video goes viral can be an impressive boon to any brand, large or small. A post goes viral when it rapidly gets a large number of shares on social media, getting more exposure than you might expect it to. It can be any form of a post on any social network. The amount of exposure that a viral post gets is something that most brands would love to see but wanting to make a post go viral and it actually happening are two different things. So, how do you make a post go viral? Here, we will take a look at some of the common elements that go into a viral video. Planning When you are making a video that you want to...
02 February 2021
Content creation involves using a content marketing strategy through the creation of topic ideas. These topic ideas should appeal to a target audience. More information about specifics is below. Why Use Content Creation? Content creation is needed for inbound marketing. It attracts more leads to your website, which leads to more purchases in the long run. Traffic is continually grown when more content is published. Content Strategy There are many methods to create content well. Learn more about forming a strategy below. Make Goals Make your content focused on your marketing goals. They should be achievable and measurable. This will help you in knowing when you have succeeded. Define a Target Audience Your content should appeal to the specific target audience you are hoping to reach. The information should feel personable and conversational. Rely on the human connection, and tell a story. Build on the Audience Journey Any audience member...
04 January 2021
How Social Media Evolved This Decade The internet has evolved a lot over the last 10 years. Within the past decade, we have seen the formation of new trends and the end of an era. As time passes, we continue to notice these relations between time and development. There might be no greater implementation of this citing then that of the evolving world of social media. In the past 10 years, we have seen the idea of short video clips come and go with the company, Vine. We have seen Facebook evolve their structure with the implementation of timeline events as opposed to wall posting. We have seen flashes of brilliance from major companies as they continue to evolve within this space. Below, we will take a look at some of the most popular social media shifts within the past decade. Facebook Shifts There was a time when Facebook was...
02 December 2020
To prevent the spread of Coronavirus, many companies are asking employees to work from home. This prevents anyone from coming into the office sick. It also prevents employees from getting sick on their way to and from work on crowded busses and trains. However, some people aren't fantastic at working from home. If you could use some guidance, here are some tips for working remotely. 1. Set up a comfortable and productive environment If you're going to work from home, you are going to need to set up a home office. Your home office should have a desk, computer, and everything else you need to get your work done. You want to make the environment comfortable with good smells, pictures of family, and anything at else that helps keep you motivated. 2. Establish working hours Even though you are at home, that doesn't mean that you can work whenever you...
02 November 2020
With the advent of wearable smart devices such as the Apple Watch, many psychologists believe that the behavioral condition known as social media addiction is bound to increase. It may not be classified as a disease, but it has many characteristics that put the condition on a level similar to that of internet addiction disorder, which has been identified and treated since the mid-1990s. Since the business model of social networks is highly dependent upon returning visits, long sessions, and interactions, it makes sense for Facebook, for example, to release the best client application for smartwatches; after all, these are devices that deliver social media updates right to our wrists. When the classification of internet addiction disease was proposed in 1995, it was originally in jest and as a form of indicating dissatisfaction with the way illnesses are codified within the International Classification of Diseases. Those physicians who jokingly thought...
02 October 2020
As the internet continues enhancing the global village, businesses are not hesitating to take chances. They are using all means available to make sure they are well-positioned. Such ways include the use of apps like Snapchat to showcase their products and services. Recently, Snapchat has released a new advertising product, their New Dynamic Ads, Lets dive deeper into Snaps latest ad features. Reach a Big Audience A businesses that use Snaps new dynamic ads can reach huge audiences. This is because of the immense popularity on the Snapchat app and potential customers prolific mobile phone use. Through Snaps latest ad product, you can receive direct responses from your customers as it enhances immediate feedback. This acts as an ideal chance to improve on your products by handling actual market demands. The results are increased sales and profit margins. If you prefer leaving video impressions to your customers, you also have...
02 September 2020
Luxury goods are in demand as people earn more money and become wealthy, they will naturally prefer more expensive items. There is also a demand from modern-day resellers and wholesalers for luxury brands causing design houses to rethink their marketing strategies. The digital marketplace is vast and ever-expanding to accommodate a demand for luxury brand merchandise. Because luxury brands have a long history of selling in retail, the online market is still relatively new. They are locked in competition with wholesalers and resellers online and are still figuring out the digital landscape. Luxury brands are entering the market and learning how to reach their target markets through e-commerce sites, social media, email marketing, and paid advertising. The digital marketplace is competitive, and luxury brands risk losing valuable market share if they fail to embrace more aggressive digital marketing strategies. How High-End Brands Are Competing with Multifaceted E-Commerce Sites The competition...
03 August 2020
Blockchain Technology is revolutionizing a number of industries. Today's Digital Advertising industry faces a number of challenges and Blockchain technology can bring transparency, efficiency and reliable high-quality data. The hype over blockchain technology has grown in bounds for the past few years. A lot of people have gained trust in this latest technology and have invested thousands of dollars according to recent statistics. Even though most investors have their eyes focused on blockchain because of digital currencies, there is much more that can be gained from blockchain technology such as advertising. In fact, many technology and financial experts believe that investing in the blockchain technology for the purposes of digital advertising could be a game changer in the advertising world. Before going further on how advertisers can use blockchain, it is important for you to understand how the technology works. Blockchain technology allows digital information to be distributed and not…
02 July 2020
Digital marketing is a very effective tool for reaching a vast worldwide audience with messages specially designed for each differing segment. Recent advances in this type of marketing have made it possible for creative marketers to generate interest in diverse products and services in new and better ways. Going digital with marketing campaigns has transformed many businesses and enabled them to see how consumers are responding to their marketing efforts in real time. The key is to be agile, flexible and make use of the evolving technologies and techniques for engaging consumers. A Successful Strategy To get the most out of digital advertising campaigns and gain insight into shifting consumer preference, your company must be nimble enough to use digital media to engage, communicate and collaborate with consumers. You must also use their feedback to identify and adapt to increasingly complex industry and consumer demands. Innovative use of emerging media…

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