Blog
02 June 2020
Decentralized web, also referred to as Web 3.0 is a next generation internet built around the increasing common blockchain technology. The new web will be a peer to peer network where each of the users will own their data, storage and computing resources will be provided by end users in distributed networks, data will be portable, apps will run locally in user devices, and the computing platforms will be autonomous and decentralized. Several new technologies are moving us to the era of the next generation internet which include the rapid development and utilization of the blockchain technology, the Internet of Things, datafication and rapid growth of advanced analytics. What of Web 1.0 and 2.0? Web 1.0 was the first-generation World Wide Web created in the 1990s based on HTTP technology. The technology worked by linking documents from different computers and making it possible to access the documents on the…
03 March 2020
Fornite Chapter 2 Season 2  Brings A New Update with Brand New Stuff! Fortnite Chapter 2 gets new additions with the new Top Secret update! It comes with new and interesting locations to explore as you battle against other players and collect loot. New Points of Interest include a giant luxury yacht, an oil rig, a fortified volcano hideout, an island mansion and an agency headquarters in keeping with the Top Secret theme of the new season. We will take a look at all the new items, locations, weapons and more in this special Top Secret Fornite edition post for our Seattle Advertising Blog! Unvaulted Weapons First and foremost, here is a list of unvaulted weapons that you can collect during the course of your gameplay in FortniteChapter 2 Season 2: Boom Bow: Although nerfed down to 75 damage, this fan-favorite still packs a punch! Drum Gun: One of the...
17 January 2020
The Super Bowl is one of the most-watched sporting events of the year. In addition to the Big Game itself, one of the biggest draws for the Super Bowl are the commercials. Advertisers hope to take advantage of the large viewership during the Big Game by creating special commercials that will attract the interests of viewers, some of which are sure to go viral. Research has shown that millions of non-football fans watch the Super Bowl every year to watch and enjoy the commercials. Here is a closer look at some of the companies who plan to make a big impact during the upcoming Super Bowl. Planters Planters' Super Bowl ad will feature the brand's spokes-character, Mr. Peanut, along with Veep star Matt Walsh. The spot is scheduled to air during the third quarter of the game. Vayner Media produced the spot. During the commercial, Mr. Peanut will look out...
03 December 2019
In this new holiday commercial, the 2-minute ad opens with two children playing around a home at night, illuminated by hundreds of seasonal decorations. After only a few seconds, the lights dim and flicker for a moment or two before the camera changes, giving the viewer a higher view of the neighborhood and a glimpse of a strange, blue glow emanating from the forest right behind what's implied to be the children's home. The camera transitions to an internal shot, with a woman, presumed to be the kids' mom, and a man, pausing as the two somehow understand that these brief moments of dim light mean something. The camera goes back to the kids, opening up a wooden fence to investigate the backyard with a flashlight. As the boy scans the area, his light falls on a snowman with something odd being used for the limb. After a beat, the...
26 August 2019
Storm Area 51. It's lightly guarded and it can't handle a mass of people. Let's go and see them aliens. In terms of reach, it's a meme that has digital marketing professionals salivating. With over 2 million people checking in for the September 20th event, it's gone far beyond the initial joke and taken a life of its own. There are apparently a million people out there who love the idea of storming a secretive government facility to see what's inside, and the internet has come alive with people looking to take advantage of the phenomenon. Like so many other things, this particular bit of digital wackiness started off as a joke. By this point in time, the secret of what's at - or at least, what's not at - Area 51 is actually pretty well known. The Nevada base has, at least officially, been home to some of the...
06 August 2019
CBS Charging Record Amount for Super Bowl Ads Advertisers are anticipating that Super Bowl LIII will be the most watched television program of the year, and they are willing to spend millions to get their message out on it. A 30-second commercial on CBS, which will be broadcasting the game this year between the New England Patriots and the Los Angeles Rams, will cost advertisers a record $5.25 million. This works out to about $175,000 per second. The cost of a commercial, though, is up only a little from last year when a 30-second spot cost $5.2 million. But it is up a whopping $1 million from what it cost just 5 years ago, and it is nearly double what is cost back in 2008 when a 30-second spot went for $2.69 million. In 1967, when Super Bowl I was broadcast, ad prices started at less than $38,000, and it…
01 August 2019
At over 48.4 million likes, Eugene, the Instagram-famous egg has surpassed Kylie Jenner in holding the record for the most likes on a picture. Jenner had previously set the record with 18.5 million likes on a picture of her daughter, Stormi. The famous picture, posted on January 6, 2018, was surpassed in likes by the January 4th, 2019 post from the Egg Gang. By Friday the 18th, the simple, stock image of a brown egg has garnered over 48 million likes. The picture of the most famous egg in the world was posted on the account named "world_record_egg." This account has acquired 7.7 million followers from the one viral post of the celebrity egg. The American Egg Board was excited to acknowledge Eugene's success. CEO Anne Alonzo was overjoyed to see an egg getting this kind of publicity. No one has been able to identify the person who posted the…
24 July 2019
Epic Games the maker of the worldwide sensation Fortnite, is launching its own app store bypassing Apple and Google. Epic Games is making rounds in features recently and not as a result of games it distributes. It finished 2018 with some incredible news for gamers yet terrible news for Apple and Google. All things considered, it's awful news only for Google truly. While it didn't give out particulars, it emphasized what the amusement engineer had just implied previously. Its Epic Amusement Store wouldn't stop at testing existing conditions in the PC gaming market. It'll be taking its designer driven reason to versatile however while its goals are honorable, it may accomplish more damage than anything else over the long haul. Some may question the truthfulness of Epic Games' expectations yet, at any rate freely, its objectives are certainly to support amusement designers and, in the last investigation, gamers. Its greatest…
19 July 2019
Have you heard of the latest social media sensation called TikTok? It's a new app that lets users share videos of themselves singing and dancing to popular songs. With more than 1 billion downloads since it launched in 2016, the app is particularly popular among young people who are under 18. What is TikTok? TikTok is taking the world by storm with its catchy concept and addicting nature. The app officially came onto the scene in 2016 after a merger with a similar app, Musical.ly. Both apps let users share short-form vertical videos of them lip-syncing and dancing to popular songs. It's very similar to the Vine app that Twitter released back in 2013 that was shuttered in 2017. TikTok videos can be up to fifteen seconds long, which is more than twice as long as the Vine's limit of six seconds. TikTok also places a greater emphasis on sharing…
14 July 2019
According to the National Retail Federation’s annual consumer spending survey, Americans could spend nearly $721 billion on gifts, decor, travel and more during the 2018 holiday season. Recent data from the national retail Federation shows that Americans could likely spend in the range of $721 billion dollars for the 2018 holiday season. Money would be spent on everything from domestic travel to decorations and traditional gifts for family and friends. Holiday sales figure in 2017 hit $687.87 billion, which was applauded by economists since it was some of the most positive consumption data since 2010. The rising revenue being generated by holiday shoppers doesn’t show signs of slowing either. Experts predict a spike between 4.3 and 4.8 percent this year that will result in a grand total of $717.45 billion to $720.89 billion will be earned. Furthermore, the average U.S. shopper will most likely spend 4.1 percent more than they…

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