Blog
14 July 2019
According to the National Retail Federation’s annual consumer spending survey, Americans could spend nearly $721 billion on gifts, decor, travel and more during the 2018 holiday season. Recent data from the national retail Federation shows that Americans could likely spend in the range of $721 billion dollars for the 2018 holiday season. Money would be spent on everything from domestic travel to decorations and traditional gifts for family and friends. Holiday sales figure in 2017 hit $687.87 billion, which was applauded by economists since it was some of the most positive consumption data since 2010. The rising revenue being generated by holiday shoppers doesn’t show signs of slowing either. Experts predict a spike between 4.3 and 4.8 percent this year that will result in a grand total of $717.45 billion to $720.89 billion will be earned. Furthermore, the average U.S. shopper will most likely spend 4.1 percent more than they…
09 July 2019
Eight men have been indicted by the U.S. Justice Department, accused of a sprawling campaign of advertising fraud that utilized nearly two million hijacked computer systems and hundreds of servers across dozens of datacenters worldwide, costing advertising networks tens of millions in payments for ad views that never reached a human eye. A Massive Criminal Undertaking Operating under the codename “3ve,” the fraud scheme was massive in scope and complicated in execution. First detected in 2017, the exact beginnings are uncertain, but it is highly likely the botnet was operating for a significant amount of time earlier than initial discovery. The plot made use of a network of hijacked devices infected through the typical methods: attachments in trapped emails and mislabeled downloads scattered throughout the Internet. The exact size, scope, and location of the botnet and the servers managing it shifted constantly, making it much harder to pin down and…
03 July 2019
Advertising Black Friday deals and doorbusters is a major part of how a company becomes profitable near the end fo the year. Black Friday and Cyber Monday have become some of the biggest shopping days of the year, and most companies will do much of their business on these two days. They tend to make money all the way through the Black Friday weekend because they will start early and go all the way through Cyber Monday. Your advertisements must be built in a way that they appeal to everyone who wants to get a good deal. Daily Deals You would do well to create daily deals for your company that change from Friday to Saturday and into the weekend. Your Black Friday deals could be different from Cyber Monday, and you could have a different promotion for each day of the weekend. The idea is to get people to…
28 June 2019
Decentralized web, also referred to as Web 3.0 is a next generation internet built around the increasing common blockchain technology. The new web will be a peer to peer network where each of the users will own their data, storage and computing resources will be provided by end users in distributed networks, data will be portable, apps will run locally in user devices, and the computing platforms will be autonomous and decentralized. Several new technologies are moving us to the era of the next generation internet which include the rapid development and utilization of the blockchain technology, the Internet of Things, datafication and rapid growth of advanced analytics. What of Web 1.0 and 2.0? Web 1.0 was the first-generation World Wide Web created in the 1990s based on HTTP technology. The technology worked by linking documents from different computers and making it possible to access the documents on the…
24 June 2019
Digital Advertising is overdue for a shake-up. In the past, it was television that was hungry for content. It was known as a new medium that slowly adapted to the changing of times. Today, Digital Ads are heading in a new direction and are driving sales and ROI for many brands.  Amazon is home to many inventors. If you are one of the upcoming business professionals or internet marketing gurus, this is the place to be. The E-commerce platform is delving into digital ads. From the look of things, it is unstoppable. Its stock is also rising at an alarming rate since it has dominated public cloud services and of course e-commerce. Today, Amazon's stock is worth $2,000. How is Amazon growing its Stock? As Amazon continues to grow its stock, people have questioned the strategies used. The brand has a massive rally in stocks because it uses a particular business…
19 June 2019
Lately Facebook has had some trouble. There have been many privacy and security issues with the site. Multiple issues with the site have made investors a little wary about keeping the stock they had on hand. They have sold some or all the shares they had.  There were too many investors who sold most or all their shares of Facebook stock that the price of the stock dramatically became reduced. Many think this is perhaps the beginning of the end for the social media conglomerate. With the loss of so much stock it is a wonder if Facebook will survive.  Facebook is more than a social media platform. They have ventured into showing advertisements on their website. This is not something for large eCommerce stores like Amazon. The Facebook advertising is for anyone. Prices for the Facebook digital marketing are reasonable that even a startup on a shoestring digital advertising…
14 June 2019
Advertising and its methods developed alongside humans. As technology grew, marketing grew with it, always utilizing new inventions, communication platforms, advertising mediums, etc. Knowing that advertising is closely related to technology, it is undeniable that technologies such as AI, IoT or Blockchain will change the way marketing works. Brief Visit to History Pinpointing the origin of advertising is difficult. In fact, if we look at the advertising as it is, without any subjective opinions on it, we would see that it is a method of sending data. Wikipedia writes that ancient civilizations used advertising methods to spread the king's word across the kingdoms rapidly. Today, when most people think of advertising, they instantly think "ads." Well, it all started in June 1836, in France. A paper by the name La Presse wanted to stay in business, so they started including ads in their papers (for a fee, of course.) Their…
09 June 2019
Facebook Moves Forward the Digital Advertising Model with Augmented Reality Facebook is one of the online platforms that is always working to improve their digital advertising channels. Being an ad pioneer in social media advertising for targeted audiences, Facebook is now exploring a new era of advertisement using Augmented Reality. However, what is Augmented Reality? And, how is it going to affect your Facebook feed? Let us dive into these details and how it can be a great tool for you! What is Augmented Reality or AR? AR is a combination of the real world with the virtual world through a virtual display. AR enriches your visual experience online giving you the opportunity to see, feel and explore through virtual reality. AR allows you to browse through catalogs while seeing products with 3D technology. Hence, as a user, you’ll be able to do things such as trying on accessories, games,…
04 June 2019
Google Reloaded: A Re-Branding of Popular Google Products to Justify The Societal Move To Mobile Devices The Move to Mobile Technology seems to surpass itself at alarming rates. In what seems like one moment the best available computer system on the market turns into an outdated dinosaur the next moment. This encompasses the entire technological world, from gaming systems to cellular devices, desktop PC's to tablets. Developers and Tech gurus spend their work days in a continuous state of catch-up, working to keep user’s personal data safe and develop the newest applications cohesively, avoiding the sacrifice of one for the other. Everyone Knows Google The name Google has become a definable term even by dictionary standards. It has become a common household term and is used even by educators. This doesn't only mean the multi-billion-dollar company, inclusively it carries a responsibility to the millions (if not billions) of users that…
16 May 2019
A professor of mine once said; "A piece of Art is worth however much someone else is willing to pay for it." In a sense, the blockchain model maximizes such a transaction. Advertising works in much the same way. Who decides how much a product is worth, and how do you increase the visibility and availability of your product and/or service without getting fleeced? These are all age-old questions that have plagued the marketing world for time out of mind. Digital advertising is everywhere. Chances are, at some point today, you might have to wait for an ad pop-up to show itself before reading on. Or perhaps there are several ads flanking an article as you are trying to read it; or maybe several obnoxious links are dotting the whole page exhibiting annoying behavior. Do you know who or what those links are from and for? Could they be ploys…

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