Blog
14 June 2019
Advertising and its methods developed alongside humans. As technology grew, marketing grew with it, always utilizing new inventions, communication platforms, advertising mediums, etc. Knowing that advertising is closely related to technology, it is undeniable that technologies such as AI, IoT or Blockchain will change the way marketing works. Brief Visit to History Pinpointing the origin of advertising is difficult. In fact, if we look at the advertising as it is, without any subjective opinions on it, we would see that it is a method of sending data. Wikipedia writes that ancient civilizations used advertising methods to spread the king's word across the kingdoms rapidly. Today, when most people think of advertising, they instantly think "ads." Well, it all started in June 1836, in France. A paper by the name La Presse wanted to stay in business, so they started including ads in their papers (for a fee, of course.) Their…
09 June 2019
Facebook Moves Forward the Digital Advertising Model with Augmented Reality Facebook is one of the online platforms that is always working to improve their digital advertising channels. Being an ad pioneer in social media advertising for targeted audiences, Facebook is now exploring a new era of advertisement using Augmented Reality. However, what is Augmented Reality? And, how is it going to affect your Facebook feed? Let us dive into these details and how it can be a great tool for you! What is Augmented Reality or AR? AR is a combination of the real world with the virtual world through a virtual display. AR enriches your visual experience online giving you the opportunity to see, feel and explore through virtual reality. AR allows you to browse through catalogs while seeing products with 3D technology. Hence, as a user, you’ll be able to do things such as trying on accessories, games,…
04 June 2019
Google Reloaded: A Re-Branding of Popular Google Products to Justify The Societal Move To Mobile Devices The Move to Mobile Technology seems to surpass itself at alarming rates. In what seems like one moment the best available computer system on the market turns into an outdated dinosaur the next moment. This encompasses the entire technological world, from gaming systems to cellular devices, desktop PC's to tablets. Developers and Tech gurus spend their work days in a continuous state of catch-up, working to keep user’s personal data safe and develop the newest applications cohesively, avoiding the sacrifice of one for the other. Everyone Knows Google The name Google has become a definable term even by dictionary standards. It has become a common household term and is used even by educators. This doesn't only mean the multi-billion-dollar company, inclusively it carries a responsibility to the millions (if not billions) of users that…
16 May 2019
A professor of mine once said; "A piece of Art is worth however much someone else is willing to pay for it." In a sense, the blockchain model maximizes such a transaction. Advertising works in much the same way. Who decides how much a product is worth, and how do you increase the visibility and availability of your product and/or service without getting fleeced? These are all age-old questions that have plagued the marketing world for time out of mind. Digital advertising is everywhere. Chances are, at some point today, you might have to wait for an ad pop-up to show itself before reading on. Or perhaps there are several ads flanking an article as you are trying to read it; or maybe several obnoxious links are dotting the whole page exhibiting annoying behavior. Do you know who or what those links are from and for? Could they be ploys…
12 May 2019
The social media titan known as Facebook, has recently announced their plans to release new tools geared towards cracking down on bad businesses that advertise on the popular social media platform. Facebook users can now leave reviews about the service and products they received from a business advertised on Facebook. After purchasing a product or service, the customer can rate their experience and include detailed feedback of the business and their experience. These reviews help administrators crack down on offending businesses and keep them from advertising anymore.  As Facebook is the biggest social media platform in the world, tools that lets people report bad businesses will be used globally. Bad shopping experiences are nothing but headaches and stress for consumers. It's important to try to get rid of bad businesses so that everyone can have an enjoyable experience. When purchases take too long to be delivered, come damaged, or in…
09 May 2019
The big lip-syncing application known as Musical.ly was acquired by Chinese media company, Bytedance, in November 2017 with the goal of boosting ad dollars by using small influencer-based campaigns. They are expanding the platform by doing more than just lip sync videos and plan to use content partnerships by doing custom content creation and co-creation of assets. New Advertising Plan The new ad products include what will be known as the #HashtagChallenge, where brands will challenge their followers to make response videos to their initial video. Advertisers see this as the most interactive advertising product on the table, as it allows users to watch an entire ad and creatively post about the brand. This advertising method will not only reach the brand's followers but the users' following as well, and possibly have an exponential growth with impressions. They are also creating stills and GIFs to redirect users to a brands…
02 May 2019
The Pats + The Eagles = SUPERBIG ADVERTISING   Beantown vs. Philly: Epic Beef of the Northeast The Patriots are playing the Eagles in Super Bowl 52 in Minnesota this fantastic year of 2018! Former underdog versus current underdog. This game smacks of the excitement reminiscent of the time when players were known by both their names like Donovan McNabb, Peyton Manning, and Allen Iverson (yes, Iverson played basketball - but he's a memory bliss tool). Now names like Brady, Gronk and O'Dell are chanted by little boys and their moms in speeding SUVs. Not only is this an epic northeastern “Battle Royale” between the City of Brotherly Love and Beantown, those who tune in will witness the most hilarious, intelligent and expensive commercials made by mankind to date. Each year, viewers are blown away by the witty little skits that have were born from selling soap to housewives. These…
28 April 2019
People from all walks of life rely on advertising in order to promote their business. Whether this involves a small business or one that is not so small, advertising is a key component of finding success. As a direct result, many larger corporations attempt to advertise during major events like the Super Bowl. If that is the goal of a corporation, there are a number of things that need to be looked at in order to ensure that they are marketing their business in a well-rounded manner. These things involve digital marketing, branding and social media. Digital MarketingThe days of advertising solely through business cards, print ads or even radio spots are over. That doesn't necessarily mean that these avenues of marketing are not so effective, but it does mean that in order for a business to realize its full potential, it is now necessary to focus on traditional as…
24 April 2019
Just like the rest of the world, I am sure social media has had an impact on your life. Social media is an inexpensive tool that bring together technology and social interaction by utilizing words. People like you access social media via the world wide web, whether it be on a computer or mobile device. These social media sites include websites like Twitter, Facebook, YouTube, Instagram, and Snapchat. Social media gives business owners a method of communicating with peers, customers, and potential customers. Customers get to see the personal side of you, your business, and your product, so they can feel like they have a connection with you and what you are selling. A social media presence is not just for small businesses.  If you are under the impression that social media is made just for small business owners, that is just not true. Some very well-known businesses like Dunkin’…
20 April 2019
Marketing automation is rarely spamming If you use the internet today, you've undoubtedly seen spam on your profiles. Some Seattle business owners assume that because someone uses automation that what they're doing is spam. This is a big misconception and is completely untrue. Although sometimes what you're seeing is actually spam, other times it's a brilliant company leveraging new technology. Companies integrate marketing automation because it allows them to better their interaction with you!  Big social media players support ethical automation First, it's important to understand that with automation implementation comes a whole new set of rules and policies that companies must abide by. All the rules are very straightforward. Social media platforms like Facebook, Twitter, and more create the rules. The rules of automation are based on actual laws, and whatever else they feel like betters their community's user experience. Using marketing automation isn't going to put your accounts…

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