Blog
01 March 2019
The performance in Digital Advertising in 2016 underwent several upheavals. There were reports of fake news in the social media. Advertisers now must prioritize what they feel is authentic news. There are some fundamental changes happening in the social media. One has to ask the relevant questions like: •           Who am I speaking to? •           Where and when am I finding them? •           What am I serving people? •           Do I have data to back up my decisions? Audio Voice Services It is expected that there will be an emergence of voice audio as part of advertising features. The launch will likely lead to stiff competition among other internet services as brand development becomes the center of Digital Advertisement. Presence of Influencers It is expected that influencers will make a great impact in the digital advertising world.  It will really be a moment of reckoning in 2017 as the digital…
25 February 2019
Black Friday, the day after Thanksgiving has immediately transformed into one of the busiest shopping days of the whole year. While the following Monday or Cyber Monday is going after the title of busiest shopping day of the year, and this year has even outperformed Black Friday in sales. In this article we discuss some tips that pit Black Friday against Cyber Monday. The shopping extravaganza following Thanksgiving contrasts from Cyber Monday in a couple ways. The main, most evident contrast, is that Black Friday has been around for an any longer traverse of time. Before, Black Friday existed exclusively as a physical occasion when individuals would turn out and sit tight in lines for quite a long time. Ladies still beat out men amid Cyber Monday, yet not by so much. The primary distinction lies in their ways of life. For instance, Cyber Monday females are all the more…
20 February 2019
The shopping extravaganza following Black Friday internet shopping keeps on developing, and the recent Black Friday was another record-breaking day. As indicated by a recent report from Adobe, which has been following web based business exchanges all through the business occasion, Black Friday is on track to set another record by outperforming the $3 billion check surprisingly. It's likewise anticipated that would become the first day in U.S. retail history to drive over a billion dollars from versatile deals. Adobe's last numbers demonstrate that Black Friday outperformed gauges, with $3.34 billion – 21.6 percent development, year-over-year. Versatile represented $1.2 billion, a 33 percent expansion from the prior year. As indicated by Adobe's information, 56 percent of the movement to retail sites amid Black Friday were by means of cell phones, and 40 percent of Black Friday deals were led on a cell phone. "Vast retailers (those in Internet Retailer's main...
14 February 2019
Millennials are the adults of tomorrow, and they differ from their former generations in almost every way possible. As a company, you want to target different generations, and this must happen in a different way per generation. Millennials are as you might expect the easiest targeted through digital marketing. But you do need to know how to do this effectively, which is why we’ll be walking you through a guide of digital marketing to millennials. Why do millennials matter? The first thing to mention is that millennials are 25% of the US population, which would be enough reason to make them matter to you as a business. And they can’t be targeted by just traditional advertising, since they differ from the baby-boomers in so many ways. These people are putting off making big life decisions, like marriage, starting a family and buying a house. On top of that they make…
10 February 2019
Dark mode for mobile phones and tablets is a hot feature that developers are putting into more and more apps. It is essentially an alternative color scheme that puts lighter colored text on a darker colored background instead of dark text on an all white background. Dark mode is easier on your eyes, looks exciting and cool, and uses less battery since your screen doesn’t need to light up as much. Continue on to learn how to enable dark mode on your operating system or in individual applications. iOS 13 Newer iPhones with OLED screens such as the iPhone X, iPhone XS, or iPhone XS Max use less battery since black basically turns those pixels off on the screen. Follow these steps to enable dark mode on iOS 13. 1. Open “Settings.”2. Tap on “Display & Brightness.” 3. Tap “Dark” located under “Appearance” to switch to dark mode. You can…
06 February 2019
Scientist believe life events and social changes NOT technology is to blame for mental distress. A new study suggest social media may actually benefit and improve our well-being. New York Post This article examined a recent study from Michigan State University Professor Keith Hampton. Hampton tracked more than 13,000 students from 2015-2016. These results ran contrary to popular wisdom, noting that social media users are 63% less likely to undergo "serious psychological stress" within a one-year period. Interestingly enough, the percentage further fell when the person being surveyed that family members who used social media and had positive mental health. In the article, Professor Hampton stated that he felt that other studies did not "isolate new tech from youth," and didn't take into account other societal changes, such as the stresses of the global economy and continued breakdown of the nuclear family unit. As a result, increases in levels of…
02 February 2019
Storm Area 51. It's lightly guarded and it can't handle a mass of people. Let's go and see them aliens. In terms of reach, it's a meme that has digital marketing professionals salivating. With over 2 million people checking in for the September 20th event, it's gone far beyond the initial joke and taken a life of its own. There are apparently a million people out there who love the idea of storming a secretive government facility to see what's inside, and the internet has come alive with people looking to take advantage of the phenomenon. Like so many other things, this particular bit of digital wackiness started off as a joke. By this point in time, the secret of what's at - or at least, what's not at - Area 51 is actually pretty well known. The Nevada base has, at least officially, been home to some of the…
28 January 2019
A smartphone is likely one of your most prized possessions. However, having only one phone number can cause problems. That's why you should consider adding a secondary phone number. Adding a second phone number allows you to protect your personal number. You may be able to get another number from your service provider. However, the most popular method of acquiring another phone number is through downloading a second phone number app. With that being said, here is a look at the top secondary phone number apps currently on the market. Burner Burner was originally created to help people receive a temporary number. However, users are now able to receive a permanent number. Burner offers users two packages. The shorter package gives you 2 weeks with limited talk, time, and text messages. The longer plan allows you to keep the secondary number for as long as you need. A three line...

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