Many companies have already begun to develop their digital marketing strategies for the years 2023 and beyond.

Businesses who want to optimize their influence and results hunt for the newest trends to adopt. The greatest trends affecting digital marketing are listed here, which can increase your success.

The Metaverse

One of the most discussed trends in digital marketing is the metaverse. The term “metaverse” is used to refer to a wide range of immersive virtual experiences that take place online, typically in social settings. Numerous well-known corporations, including Starbucks and Nike, have announced metaverse experiences. Even though there is a lot of excitement about the metaverse, the majority of enterprises do not yet have use cases or returns on their investments that are real-world.

Now, what can you do? Start exploring the metaverse and becoming directly involved. Keep a careful eye on other companies in your field and search for new prospects for your business to get involved in. Don’t be concerned about going all in just yet; the metaverse is still experimental for the majority of enterprises.

Artificial Intelligence

AI is the driving force behind all marketing. One of the under-the-radar trends in digital marketing over the past few years has been the incorporation of AI into practically all channels. The social media posts you interact with, the search results you see, and even the advertisements you see are all determined by algorithms. AI is making marketing more intelligent by directing customers to the ideal goods and messaging.

Now, what can you do? Investigate how AI is transforming the fundamental elements of the digital marketing platforms you employ. Recognize how the algorithms are affecting your outcomes and adjust your content strategy to benefit from this.

Customer Experience

Since the user experience is what matters most in digital marketing, the majority of algorithms and AI optimize on improving the user experience. For instance, this year’s search engine optimization (SEO) upgrades prioritized giving customers the most beneficial material. By putting greater emphasis on their experiences, you may outsmart the algorithms and please your customers.

Now, what can you do? By putting the customer first and improving their experience, you can help your digital marketing be future-proof. Since the goal of all algorithms is to improve user experience, this helps shield you from future algorithm adjustments.

Short Videos

Instagram Reels and TikTok are dominating social media feeds, capturing users’ attention. There is no doubt that the popularity of this format will increase. Businesses must be present in the channels and formats where their customers are if they want to remain relevant. The good news is that social media management software and schedulers are starting to include short video formats, making it simpler for businesses to plan and upload content in the upcoming year.

Now, what can you do? If you haven’t personally participated in these formats, now is the moment. Start consuming Reels and TikToks to get a sense of the attraction, format, and substance. Next, start experimenting and posting brief video material for your company. Your path to success on these potent platforms that are attracting so much time and attention may be tested and learned.

Clear, Simple Messages

Businesses face a greater struggle than ever as short-form media dominates and attention spans continue to decline. To attract customers’ attention on mobile devices, businesses must be able to communicate in succinct, snappy soundbites.

Now, what can you do? Spend more time creating communications that are simpler and shorter. Sound-bite your marketing and brand priorities into succinct phrases or rapid thoughts. Make it a challenge for yourself to condense your messages and mimic famous short video forms.

Influencers

Influencers are in demand. Businesses need to develop new ways to reach their target customers as the advertising landscape gets clogged up more and more. Businesses are increasingly able to use influencers to create content that appears natural and organic, cutting through the clutter. Influencer marketing has become increasingly popular over the past few years, and this trend will only persist as influencers continue to grow audiences that are prime for marketing campaigns.

Now, what can you do? Look at ways to incorporate influencers into your marketing strategy for the upcoming year. Look at how other sectors or your competitors are using influencers to grow results.

Employee Advocacy

Getting your team or employees to speak up and share on behalf of the company is the goal of employee advocacy. Businesses are becoming more and more aware of the power of their workforce. When compared to business accounts and assets, employee personal profiles and assets are frequently more efficient at engaging more individuals more genuinely. Untapped potential exists to use this capacity, particularly in business-to-business (B2B) marketing.

Now, what can you do? Create a plan to engage employees after assessing their potential to contribute to your marketing initiatives. A plan for employee engagement often consists of training, resources, and tools that inspire and excite staff members to speak on behalf of the company.

LinkedIn

Despite being around for a while, LinkedIn just reported record growth and engagement. In two years, it’s anticipated to make up 25% of B2B advertising. The chance for enterprises to exploit the platform for expansion is expanding. However, relatively few companies use this to their advantage. My prediction is that LinkedIn will only expand, and the potential will only rise. To win significantly, enter early.

Now, what can you do? Strategically incorporate LinkedIn into your goals. Edit your content. To increase your success, expand your audience and keep an eye out for fresh features and chances.

Focus On Digital Footprint

The fact of digital marketing is that the fundamentals of digital marketing continue to account for the majority of results for the majority of firms, notwithstanding how simple it is to become distracted by the metaverse, Web 3.0, NFTs, and AI. Your results will be disproportionately influenced by the foundations you lay, such as your website, SEO, email, social media, digital ads, community management, and reputation management.

Now, what can you do? Gain a competitive advantage by improving your performance in these important areas. Plan how you will improve and accelerate the results of your current efforts.

Contact Seattle Advertising today to discuss setting up your digital footprint properly.