An ad network is a technological platform that connects publishers and advertisers to sell ad inventory. While you might think that ad networks cover all sorts of media, they only include online advertising.
Ad networks’ main job is to gather unused ad inventories from internet publishers and link it with advertisers searching for ad space. This makes it easier for both parties to communicate and, ultimately, reach an agreement.
Using an advertising network has advantages and disadvantages depending as to which side you are on. It assists publishers in finding customers for unused ad space, however the revenue is often lower than what they could make from direct sales. It assists advertisers in locating inventory that is appropriate for their target audience and budget.
It is critical that we distinguish between ad networks and ad servers. Despite the fact that they both use advertising technologies, they serve two different goals.
Both ad networks and advertisers use an ad server to conduct, track, and administer advertising campaigns. An ad network is a type of advertising technology that is solely used to connect publishers and advertisers.
Ad Networks Come in a Variety of Shapes and Sizes
If you’re looking for an ad network that caters to your specific audience or business, you’ll probably have no trouble finding one. There are a plethora of ad networks for various themes, audiences, and forms.
So, how much does it cost to use an ad network?
It depends, as it does with most online advertising.
Some ad packages have a set price, while others charge you based on cost-per-click (CPC) or cost-per-thousand impressions (CPM). Occasionally, an ad network will auction inventory and use real-time bidding (RTB) technologies to match ad impressions with the highest bidder.
What are ad networks and how do they work?
Both marketers and publications can benefit from ad networks. But how do they function? This is a standard ad network approach, but keep in mind that these phases are constantly changing due to increasing technologies.
To begin, ad networks bring together a big number of publishers who have inventory to sell.
Meanwhile, the advertiser uses the ad channel’s campaign panel to design a campaign. The advertiser fills out information such as the budget, intended audience, and other variables while designing the campaign.
On the publisher’s end, the advertising network tags are placed on their website.
When an advertiser’s strategy and a publisher’s supplier match, the advertiser’s ad specifications are given to the publisher. Ad networks make money by either taking a percentage of ad revenue or by overpricing inventory before selling it.
The advertiser can track and control the ad’s performance through the ad network’s campaign panel after it’s live.
Contact Seattle Advertising today to discuss ad networks or see how we can help grow your business.
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