Social Advertising Evolving to AR Shopping on Snapchat
Social Advertising Evolving to AR Shopping on Snapchat
About the author : Diana
I'm a professional writer specializing in Web Development, Design, Developing Mobile Apps, Metaverse, NFTs, Blockchain and Cryptocurrencies.
Snapchat takes Social Advertising to the next level with new augmented reality shopping experience that enhances e-commerce on the platform for both customers and brands.
Snapchat has released a new Snapchat feature called “Dress Up,” which allows users to try on brand products using Snapchat’s augmented reality technology.
The feature was unveiled on April 28th at the Snap Partner Summit, and it comes on the heels of reports that marketers would spend £3.5 billion on search shopping advertisements in 2021.
Within the app, users may explore and add things to their cart.
Since January 2021, 240 million Snapchatters have used AR shopping Lenses over five billion times.
Users may try on make-up, sneakers, jewelry, and apparel from labels like Gucci, Dior, and Lacoste, as well as make-up from Mac and Estée Lauder, among others, using the Lenses AR function.
To further expand this field, Snap 3D Asset Manager will allow businesses to create 3D models of any product in their catalog that can be tried on in the app, utilizing pre-existing imagery of their items.
Additionally, new AR Shopping Templates will be accessible in Lens Web Builder, allowing marketers to construct a catalog and a visual try-on experience for customers.
The feature is being expanded to include furnishings and purses.
“Dress Up” will combine these elements into a single package.
For AR shopping, the functionality will also operate in reverse with the Camera Kit. Brands will be able to integrate Shopping Lenses into their sites, with Puma becoming the first partner to do so for their footwear.
“We’re aiming to democratize our lead in augmented reality and assist brands and companies get ready for the type of world that we’re currently in,” said Ed Couchman, general manager, UK, to Campaign.
Couchman commented on how this will influence media buyers and planners, saying, “There’s this narrative about attention deficiency, that people mindlessly scroll through their feed, and it’s incredibly difficult for companies to attract people’s attention.” AR, I believe, is an excellent counterpoint.”
He offered Estée Lauder as an example, which gained £3.47 back for every £1 invested in Snapchat’s AR capability.
He went on to say that the feature was ideal for targeting Gen-Z, with the app reaching 90% of individuals in the UK between the ages of 13 and 24.
Snap’s relationship with Live Nation, which will create AR experiences for concerts, was also announced at the conference.
“Augmented reality is essential because it blends the power of computing with what we see and experience right in front of us in the real world,” said Snap CEO Evan Spiegel in his keynote speech. It enables us to utilize computing in a comfortable setting, easily integrating technology into our life.”
The guys at Seattle Advertising took really good... care of me and my team. We came in to get some branding done for our website. We weren't ranking too high on google, I think we were like the second or third page? Man, did they turn it all around. Within 90 days of signing the contract, we are on the first page of Google, Bing, and Google Maps when someone searches specific keywords. Absolutely incredible. I'm not a techie myself so I can't really explain what they did because I honestly have no idea how any of this works, but I am glad I chose Seattle Advertising. God bless them!read more
Fantastic digital marketing agency out of... Seattle. They designed and ran the marketing campaign for my food truck. Whenever I had a question, they were very responsive and took the time to make sure everything was explained clearly. After a slow start to launching my business I hired them to basically take over my marketing. Now, 6 months later, business is great, people are easily able to find us. Feedback from customers is awesome too. Now I can focus on running my business and not have to worry about the marketing. Im about to launch my 2nd food truck! All thanks to Seattle Advertising.read more
As a previous customer, I was already happy with... the work Seattle Advertising did for my business. My website and social media is rocking, leads constantly come in, business is good. One of our goals was to make it easier for customers to schedule their own appointments, so we launched our own scheduling app. Seattle Advertising did all the promoting for the app and was able to gain us some national press. Our local news station also came out a did a nice little local business spotlight.Not only can Seattle Advertising help startups or struggling businesses, they can also boost and add to already successful businesses and help them run more efficiently. Thank You SA for making our new app rock!read more
I give Seattle Advertising 5 stars for their... outstanding work and customer service. They are a great advertising agency to work with. Julian was my project manager and was excellent with his communication. I put a lot of trust in Seattle Advertising and it came back in spades. The team was very helpful and now my social media presence is stronger than ever. Way to go guys!read more
Ask for Julian or Dan, they are the marketing and... advertising gurus. From our first meeting in their nostalgic office in old Bellevue, we knew these were the guys we wanted to work with. They were different from other ad firms we visited, in a good way. While other ad firms seemed disingenuous, the guys at Seattle Advertising were very candid from the start. They recommended some creative solutions that we had not considered.All said and done the crew at Seattle Advertising more than delivered what they promised. I highly recommend you contact them if you're in need of an online makeover or to bring out the best of your business with their branding expertise.read more