About the author : Diana

Facebook Moves Forward the Digital Advertising Model with Augmented Reality Facebook is one of the online platforms that is always working to improve their digital advertising channels. Being an ad pioneer in social media advertising for targeted audiences, Facebook is now exploring a new era of advertisement using Augmented Reality. However, what is Augmented Reality? And, how is it going to affect your Facebook feed? Let us dive into these details and how it can be a great tool for you! What is Augmented Reality or AR? AR is a combination of the real world with the virtual world through a virtual display. AR enriches your visual experience online giving you the opportunity to see, feel and explore through virtual reality. AR allows you to browse through catalogs while seeing products with 3D technology. Hence, as a user, you’ll be able to do things such as trying on accessories, games,…