About the author : Michael Lafferty

The performance in Digital Advertising in 2016 underwent several upheavals. There were reports of fake news in the social media. Advertisers now must prioritize what they feel is authentic news. There are some fundamental changes happening in the social media. One has to ask the relevant questions like: •           Who am I speaking to? •           Where and when am I finding them? •           What am I serving people? •           Do I have data to back up my decisions? Audio Voice Services It is expected that there will be an emergence of voice audio as part of advertising features. The launch will likely lead to stiff competition among other internet services as brand development becomes the center of Digital Advertisement. Presence of Influencers It is expected that influencers will make a great impact in the digital advertising world.  It will really be a moment of reckoning in 2017 as the digital…