About the author : Diana

Millennials are the adults of tomorrow, and they differ from their former generations in almost every way possible. As a company, you want to target different generations, and this must happen in a different way per generation. Millennials are as you might expect the easiest targeted through digital marketing. But you do need to know how to do this effectively, which is why we’ll be walking you through a guide of digital marketing to millennials. Why do millennials matter? The first thing to mention is that millennials are 25% of the US population, which would be enough reason to make them matter to you as a business. And they can’t be targeted by just traditional advertising, since they differ from the baby-boomers in so many ways. These people are putting off making big life decisions, like marriage, starting a family and buying a house. On top of that they make…