About the author : Michael Lafferty

A professor of mine once said; “A piece of Art is worth however much someone else is willing to pay for it.” In a sense, the blockchain model maximizes such a transaction. Advertising works in much the same way. Who decides how much a product is worth, and how do you increase the visibility and availability of your product and/or service without getting fleeced? These are all age-old questions that have plagued the marketing world for time out of mind. Digital advertising is everywhere. Chances are, at some point today, you might have to wait for an ad pop-up to show itself before reading on. Or perhaps there are several ads flanking an article as you are trying to read it; or maybe several obnoxious links are dotting the whole page exhibiting annoying behavior. Do you know who or what those links are from and for? Could they be ploys…